FBA Partners with Instagram Influencers to Promote Earth Day

Exciting news - FBA is partnering with Instagram influencers to help promote important topics like recycling, sustainability, and e-commerce. This month, we are working on an Earth Day Every Day Influencer campaign in partnership with Lindsay Gallimore (@mamanloupsden) and Krista Lii (@kristalii).

Our Earth Day Every Day campaign hopes to encourage new audiences to sign our Corrugated Box Recycling Pledge. More specifically, our goals are to increase brand awareness, promote the recycling of corrugated cardboard boxes and drive traffic to corrugated.org and our Instagram page (@fibrebox).

While partnering with Lindsay and Krista, we provided both influencers two $100 gift cards each as part of a giveaway for their followers. To be entered to win one of these gift cards, Instagram users needed to sign our Corrugated Box Recycling Pledge, like the influencer’s post and comment a tree emoji and like our Earth Day Every Day post. Both influencers received dozens of entries and we continue to see people signing our Corrugated Box Recycling Pledge.

Stay tuned for the final results from this campaign which will wrap up at the end of this week.