Generative AI Takes Center Stage at FBA Annual Meeting

The Fibre Box Association (FBA) is pleased to announce that generative AI speaker Sam Richter has been added to the lineup of outstanding speakers at the upcoming FBA Annual Meeting, May 4 – 6, 2025, at the Ritz Carlton Vanderbilt Beach, Naples, Florida. 

Sam Richter is considered one of the world’s foremost experts on AI-powered digital information. He is an award-winning Hall of Fame speaker and bestselling author who takes something you already know, that knowledge is power, and turns it into reality.

Sam is the founder and CEO of SBR Worldwide/Know More. Through his presentations and online programs, Sam trains leading organizations and entertains tens of thousands of people around the world. His programs promise to be the highest-content, most take-home-value presentation attendees have ever experienced.

Sam is the author of the bestselling book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success. He takes this to the next level with the use of AI-powered technologies. He has created a family of custom enterprise business, sales, and competitive intelligence search applications and custom AI and generative AI-powered resources used by top companies worldwide.

Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication. He was twice named Scholastic All-American and a four-year player and letter winner on the University of Minnesota varsity football team. He lives in Minnetonka, Minnesota with his wife and two children.

Sam’s presentation is one you won’t want to miss. If you haven’t yet registered for the FBA Annual Meeting, there’s still time. Click here to register for the event and to make your hotel reservations.